The Wahala Experiment
i spent 20k on my first album
i spent 20k on my first album
i barely made anything back.
this time, i'm doing things differently. for my next release, i'm building a financial system around the song in real time — and sharing the deeper strategy, decisions, and lessons by email.
THIS ISN'T JUST A SONG ROLLOUT
this is me testing what happens when an artist stops treating a release like content and starts treating it like an asset.
i'm applying financial principles to my art in a way that values circulation, community, and long-term wealth — not burnout, extraction, or empty visibility.
join the list
- the strategy behind every decision — before it's public
- real numbers: what i spend, what converts, what fails
- a framework you can apply to your own act or creative business
- lessons from building an ecosystem around a single song in real time
this is not a newsletter.
it's showgirl theory + strategy.
